Retail Tenants Adjust to Mixed-Use and Lifestyle Centers

If you haven’t been to the mall recently, you might not recognize it. The traditional enclosed shopping center is undergoing a major transformation. Empty department stores are being reconfigured or demolished, parking structures are being built to free up surface parking areas for development, and outdoor lifestyle centers are being constructed as extensions of enclosed mall areas. Big box tenants are relocating stores from nearby strip centers and power centers and learning to live with theaters, health clubs, restaurants, and other parking-intensive uses that they previously shunned. Bewildered mall tenants are reading their leases and discovering that their “exclusives” don’t apply outside the enclosed mall or that they allow the Landlord to lease to competitors for the price of a partial rent abatement. Attorneys, brokers and in-house real estate advisors representing retailers in shopping center leasing transactions must focus on some new issues in order to obtain a lease that anticipates this new environment.


1. As parking is shifted to multi-level structures to allow development of surface lots, tenants must protect those parking areas, both old and new, which it determines are of key importance. The requirement to maintain an overall parking ratio at the shopping center will remain important, but perhaps equally important is requiring Landlord to protect the parking areas most convenient for customers of the demised premises. In mixed-use projects, make sure zones for retail customers, residents and guests, and office workers and visitors, are clearly established. If you are operating a restaurant on a pad near the residential or office component of a mixed-use project, it is imperative that your parking field is off limits to residents and tenants of such component, and that you have the right to have violators towed. If valet parking is provided, designate where the valets may park the cars. If the center is near a stadium, arena, fairgrounds or similar venue, determine whether patrons of the venue may park at the Shopping Center.


2. Signage. There are many areas of the mall available for signage. Mall directories, center court, directional signs, electronic message boards. Make sure tenant is treated at least as favorably as any other similarly sized tenant at the Shopping Center.


3. In a multi-level center, protect access routes from common areas to premises both horizontally (between points on same level) and vertically (from lower and higher levels). Escalator and elevator locations should be protected, with some flexibility for Landlord to relocate within area shown.


4. Protect access and visibility from carts, kiosks, ATM’s and other obstructions; these are a fact of life, but try to get the Landlord to agree to a zone around your premises that will be free of them. Also protect access and visibility during mall remodeling; construction barricades and detours can make stores invisible or undesirable to all but the most loyal of customers. Construct a remedy that requires the Landlord to reimburse lost sales based upon sales for similar periods during prior years; a rent abatement will not adequately compensate a retailer buried in a construction area. Require Landlord to paint your logo on “open during construction” signs on barricades and on temporary signage along paths of travel between your premises and other portions of the mall.  

 
5. Make certain you have a clear understanding of what the Landlord owns or controls and exactly what portion of the development is included in the definition of “Shopping Center.” If an area is marked “not a part of shopping center” on a site plan, is it because Landlord does not own or control that area or because the Landlord arbitrarily decided it was “not a part.” If you are in “Phase 2” of a project, determine whether Phase 1 is included in the definition of Shopping Center, and if not, consider whether any of your protections need to apply to Phase 1. Department store uses may be out of Landlord’s control now, but your client’s exclusives should apply to such premises if and when control of the same reverts to Landlord.

Century City Development Produces Dramatic Changes

The Century City area of Los Angeles (just west of Beverly Hills) is in the midst of dramatic change. Westfield recently completed a major expansion of its Century City Shopping Center, building a new AMC theater complex and adding a second level to accommodate Borders, The Container Store, and a new dining terrace, and providing a more upscale appearance for the 43 year-old shopping center. The old food court and theaters have been replaced with fine-dining restaurants and upscale retailers. Westfield has also acquired two aging office buildings that abut the shopping center, 1801 Avenue of the Stars (slated to be demolished to make way for a mixed use project with retail and offices located beneath a condominium tower), and 1930 Century Park West (retail and additional parking). Nearby on the site formerly occupied by the Shubert Theater, the striking 720,000 square foot, 12-story 2000 Avenue of the Stars office building was recently completed. This new building, occupied primarily by entertainment industry businesses and located on the same block as the 44-story Century Plaza Towers, will be accompanied by several quick service and sit-down restaurants, a cultural center featuring art exhibitions and a central, grassy park. Next on the agenda are condominium projects. Approximately 1,000 condominiums are in various stages of development, including one 40-story building to be located on the former St. Regis Hotel site, two 48-story towers to be located on Constellation Avenue on the former Century Club location, and the mixed-use project proposed by Westfield at 1801 Avenue of the Stars. Although many local residents fought these projects over traffic, environmental and other concerns, eventually the developments were given the green light. Supporters argue that traffic in the area may actually be alleviated, as many of the new condo residents will likely work in the Century City area.